Hoi An fashion

Fashionistas live the dream in Hoi An - Hoi An fashion

Hoi an fashion industry is giving tourism a boost as visitors go on spending sprees to find keepsakes and reminders of the charms of this ancient town.
Tailor shops offering customers dress-to-impress business suits in only 30 minutes are mushrooming in Hoi An’s Old Quarter.

However, aside from such “fast food” services, many “gourmet” designers are introducing innovation into the market, such as the use of traditional materials on the most fashion-forward cuts.

Tho Cam (brocade), a hand-made cloth popular with many ethnic groups, is at the top of the list of many foreign tourists. Renowned silks from Lam Dong and Dong Nai provinces are also hot sellers. Recently the Yaly Fashion Company kicked off a biweekly fashion show to entertain tourists at night as well as parade the dazzling array of sartorial choices available only in Hoi an

Most of Yaly’s customers are European or American, and are keen on clothing made of Vietnamese materials, according to its director Trinh Diem Quynh. Visitors bought 10 percent of the designs featured in the first show alone.

Officials record indicate that the city’s tourism industry is keeping 1,000 local tailors busy and about 440 cloth shops in business.

Last year, Hoi An received about a million tourists, 80 percent of them had positive things to say of the tailor services.

The average monthly salary for a tailor ranges from 1 million VND to 4 million VND (55.5-222 USD), though the most skilled workers can make up to 15-20 million VND (833-1,110 USD).

(Source: VNA)

Tag: Hoi An , Lam Dong , Old Quarter , Tour , Tourism , Tourist , Vietnam , Vietnamese

Fashionistas live the dream in Hoi An - Hoi An fashion

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